Brand Audit
A senior review of your packaging, website and messaging, a 30-minute session about your product and why you started, a written report on what's underselling you and what to fix first, and a 60-minute walkthrough of it together.
Your Shelf Test score was /100, with as the part holding you back most. The audit shows exactly why, and what to do about it.
US$990
“Her work didn’t just meet the brief — it elevated it.”
Jessica Bennett, Forj Marketing · Google review
Who it's for
Founders of health and wellness product brands (supplements, therapeutic goods, hair and skin health) who know their product is good and suspect their brand isn't showing it.
It's most useful just before a big move: a new range, a new channel, a retailer conversation, a price rise or a rebrand you're not sure you need.
- See your brand the way a stranger does
An honest, outside view of your pack and site, against the competitors sitting next to you.
- Your difference, in words
A positioning statement and key messages you can reuse on your pack, site and pitch decks.
- A clear order of fixes
What to keep, what to change and what to change first, so you don't spend on design that doesn't move anything.
What's included
Everything you need to see what's underselling your product, and to know what to do next.
US$990
Your report within one week of our first session. The full fee is credited toward a Brand Build if you go ahead within 30 days.
- Send me everything you have
Once you've booked, you'll get a private link to upload your brand materials. I review them, along with your packaging, website, social presence and three competitors, before we talk.
- A 30-minute session
On Google Meet, to fill in what the documents don't show: your customer, your price point, your plans and why you started. Recorded so you can watch it again, unless you'd rather not.
- Your Brand Audit Report
Within one week of our session:
- Your scorecard across first glance, trust, value and first step
- What's working, and what to keep
- Where your packaging and website undersell you, with annotated examples
- Where your competitors all look the same, and where you can stand apart
- Your positioning statement and three key messages, with the proof behind each
- Words to use and words to avoid, including claims to handle carefully under TGA rules
- Your top five fixes, ranked by impact and effort
- A 60-minute walkthrough
I take you through the report, answer your questions and we agree on next steps.
- Credit toward a Brand Build
If you'd like me to put the fixes into your packaging and website, the full audit fee comes off the project when you go ahead within 30 days.
What clients say
Unedited reviews from Google and Upwork, from founders and teams I've worked with.
“I have worked with Varalee for a number of years now. She always produces high quality work with superb attention to detail and quick turnarounds.”
“I hired Varalee to do some re branding work for us, quality of work and times it was done was exceptional. Highly recommended and we will be using again for future projects.”
“Varalee was great to work with! Provided a high quality of work in a professional manner. She provided me with great logo and branding designs. I would definitely use Varalee again.”
Questions
Is this a sales pitch for a bigger project?
No. The audit stands on its own and the report is yours to keep. Many founders make the fixes themselves or with their own team. If you'd like my help, the fee is credited toward a Brand Build within 30 days.
How is this different from the free Shelf Test?
The Shelf Test is a self-assessment: your view of your brand. The audit is mine: a senior designer's review of your actual packaging, website and competitors, with specific fixes.
I'm based in Australia. Does the time difference matter?
Bangkok is three to four hours behind Australian eastern time, so a morning or early afternoon session in Australia works well.
What should I prepare?
Everything you have about your brand. Once you've booked, I'll send you a private link to upload it: logo, packaging, website, social, product photos, guidelines and past campaigns, even the things you're unsure about. Please send it at least 24 hours before our session.
Do you work with brands outside health and wellness?
Occasionally, but health and wellness products are where my experience is deepest, including designing within TGA requirements.