Case studies from Australian health, supplement and consumer brands, plus shorter stories from work across UX, campaigns and print.
Hair by Science · Australian prescription hair-loss treatment
A full rebrand to get a chemist-founded hair-loss service ready to scale. Then two ways in: a no-prescription bundle that became a best seller, and a simpler TGA questionnaire and sign-up flow for partner salons.
A medical sign-up that was hurting conversion, rebuilt into a short yes/no flow
Read the case studyInterClinical Wellness · Australian herbal supplements
A sub-brand strategy and TGA-compliant packaging that moved a brand trusted by practitioners into premium health-food retail, without losing the credibility that made it work.
A new sub-brand built for upmarket health-food shoppers
Read the case studyHis Clinic · Australian online men's health prescriptions
More than 50% of orders were coming back damaged in transit. I traced the cause through the whole fulfilment process and designed a structural insert that stopped it.
Returns from broken blister packs went from over half of orders to none
Read the case studyQuick reads on campaigns, interfaces and print work.
Rio Tinto · IT Service ManagementHelping 47,000 people move to a new IT platformA 12-week, multi-channel campaign for 47,000 users
Yummi Pet Food · Australian pet food manufacturerA refreshed identity and colour-coded range for a trusted pet food brandA range shoppers and warehouse staff can tell apart at a glance
Ecosa · Australian mattress retailerLanding pages that turn a mattress into a storyProduct pages built on story, social proof and interaction
T-Ports · Australian commodity exportFrom a single logo to a complete brandA whole brand grown from one logo, consistent across print, events, social and video
