Brand Build

Everything your brand needs for its next stage, built around what your audit uncovered: positioning and messaging, visual identity, packaging that works within TGA requirements, and a website that tells the story.

Fixed price, quoted after your Brand Audit

When a Brand Build makes sense

  • You're moving into a new channel

    From practitioners to retail, retail to direct-to-consumer, or up to a premium tier.

  • You're launching a new range

    And it needs to sit inside a brand system, not next to it.

  • Your brand has fallen behind your product

    The formulation has moved on and the pack and site haven't.

  • You've had nice design before

    It looked good and didn't change what customers did. This time the thinking comes first.

What it can include

Every build is scoped to what your audit found, so you only pay for what changes something.

  • Positioning and messaging

    Your positioning, key messages, founder story and tone of voice, built from the audit.

  • Visual identity

    Logo refinement or a new identity, colour, typography and a system that scales across a range.

  • Packaging

    Pack design that keeps AUST L numbers, indications and warnings clear while the brand still feels premium. Print-ready files, and I work with your printer on proofs.

  • Website

    Designed and built to tell the story and show the proof: product pages, founder story and a clear path to buy.

  • Brand guidelines

    A practical guide your team and suppliers can actually follow.

How it works

  1. Brand Audit

    We find what to fix first. (If you've already had one, we start at step 2.)

  2. Scope and fixed quote

    A clear list of what's included, a fixed price and a timeline built around your launch, retailer or investor dates.

  3. Strategy, then design

    Positioning signed off before any design starts, so every design decision has a reason.

  4. Build and hand-over

    Final files, a live website, guidelines and a hand-over call.

Selected work

Questions

How much does a Brand Build cost?

It depends on what's included, which is why it's quoted after the audit. You'll get a fixed price before anything starts, and your audit fee comes off it if you go ahead within 30 days.

How long does it take?

Positioning and identity move faster than a full packaging range, and print and regulatory checks add time. You'll get a timeline with your quote.

Do you understand TGA labelling requirements?

Yes. I've designed supplement and prescription health packaging in Australia, including AUST L labelling, indications and directions. Final compliance sign-off stays with your regulatory adviser.

Can I skip the audit?

The audit is how I quote accurately and make sure you don't pay for work you don't need. If you've had a recent brand review elsewhere, send it over and we'll talk.