Varalee

Ecosa · Australian mattress retailer

Landing pages that turn a mattress into a story

Landing page design for Ecosa's latex and memory foam mattresses.

A green sea turtle swimming over a coral reef in clear blue water

  • Product pages built on story, social proof and interaction

Services UI design · Landing pages · Cross-cultural design

Ecosa is one of Australia’s leading mattress retailers. The brief was to lift engagement on key products and grow them into best-sellers.

Latex mattress. The mattress is made from natural material, so I brought sustainability and climate into the story, which drew attention while sharpening the product’s real advantage.

Ecosa latex mattress landing page on desktop: “Sleep easy on an eco-friendly latex mattress” over a sea turtle photo
EcosaLanding pageUI designVaralee
The Ecosa latex mattress landing page on mobile, with the sea turtle hero and “See our Pure Mattress” button
EcosaLanding page, mobileUI designVaralee

Memory foam mattress. The idea was “memory”: warm images of a holiday or weekend house that bring back the feeling of a good rest, opened with recent, real customer reviews and followed by an interactive section that lets shoppers explore the product.

  • Ecosa memory foam page: “Why choose a Memory Foam Mattress?” with four numbered benefits, spinal support highlighted
  • The same Ecosa memory foam section with the pressure-relieving benefit highlighted at the shoulder and hip
  • The same Ecosa memory foam section with the breathable benefit highlighted across the top layer of foam
  • Ecosa chart comparing latex and memory foam on allergy risk, movement isolation, breathability and durability
  • The same Ecosa comparison chart with its bars at full height, showing where each mattress comes out ahead

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