Yummi Pet Food · Australian pet food manufacturer
A refreshed identity and colour-coded range for a trusted pet food brand
A new logo that honours a long-standing brand, and packaging colour-coded by flavour for faster recognition on shelf and simpler logistics.
A range shoppers and warehouse staff can tell apart at a glance
At a glance
Services Competitor analysis · Logo · Packaging
Yummi makes affordable, natural, high-quality food for cats and dogs, and already had a loyal customer base. Food asks a lot of trust, so the brief was to modernise without losing what customers already believed in.
The logo pays homage to the old one, which signals integrity to existing customers, while a friendly hand-written script in baby blue adds personality for new shoppers.
The packaging puts real ingredients on the front for freshness and honesty, on a green-field background that suggests pasture and vitality. Each flavour has its own colour, so the range is quick to recognise on shelf and easier to pick and pack in the warehouse.
“I hired Varalee to do some re branding work for us, quality of work and times it was done was exceptional. Highly recommended and we will be using again for future projects.” — Nathan, Yummi Pet
Is your range hard to tell apart on the shelf? Start with a Brand Audit and find out what to fix first.